The way a company approaches its strategies for success: production, product, marketing or sales orientation.

Identifying potential customers, studying customers' profiles to fine-tune the marketing approaches, tailoring the inventory to attract the most customers; monitoring customer relationships.

Learning about possible new product development processes in entire process of bringing a product to market, starting with recognizing a marketing opportunity and ending with product launch.

Identifying target markets and market potential, calculating the potential market size, market growth rate, competition and profitability.

Identifying strategies that will guide a startup’s decisions and choices about which customers to target, what technologies to apply, what organizational identity to assume, and how to position the company against which competitors; Understanding scaling as an essential part of the startup growth strategy.

Identifying HR solutions that meet the company’s needs while maintaining flexibility for employees; Hiring, developing, and retaining employees; building and maintaining company policies that enable a healthy and safe workplace.

Targeting the right buyers, understanding key insights, delivering against a plan that really increases revenue; clear value proposition, personalized outreach, the right commercial processes to grow and get to the next funding round.

Making a startup pitch deck, delivering a winning pitch presentation to investors, understanding the types of Venture Capital and Angel Investors. Learning about the deal structures and the investment process.